Reaching Out to the Young People
The firm in question, Pražská Plynárenská, is not new to the concept of diversification. It is one of the major suppliers of natural gas in the Czech Republic, serving 420,000 homes and businesses. The company is also an electric and heating utility which installs photovoltaics and gas-operated boilers, its website shows. According to its Bloomberg overview, Pražská Plynárenská is engaged in assembling and maintaining telecommunications equipment, servicing motor vehicles, and many more business endeavors, including IT services. The latest project – bitcoin payments.
“In June, we are opening a payment gateway, which will automatically transfer our bitcoin payments into regular currency, so that we don’t have to speculate with cryptocurrency. But if anyone wants to pay in an alternative way, we want to allow them to do that,” said Pavel Janeček, chief executive officer of the Prague-based company. According to Hospodářské Noviny, Pražská Plynárenská will pioneer cryptocurrency payments in the country’s energy sector.
Janeček also said that the introduction of bitcoin (BTC) as a payment option will make his company more attractive for the younger generation. This is obviously a priority as the management has also organized rentals of cars running on eco-friendly CNG especially for Youtube vloggers.
“We are trying to reach out to the young customers,” he reiterated, those who buy everything with their mobile phones.
Crypto Payments on the Rise in the Czech Republic
A growing number of Czech businesses are turning to cryptocurrencies as an alternative and modern payment option. Although for some companies this might be merely a marketing move, with few of their customers paying in crypto and the merchants immediately converting the coins to fiat, others are more serious about cryptocurrency.
Last year, the largest online retailer in the country, Alza.cz, started accepting bitcoin (BTC) on its platform, as news.Bitcoin.com reported. According to Jan Sadílek, head of internet marketing at Alza.cz, the number of orders and the crypto turnover have increased significantly over the past months. Customers are paying with cryptocurrency for a variety of products, including the popular hard wallet Trezor offered by the Czech-based Satoshilabs. Since February this year, Alza also accepts litecoin, praised for faster transactions and lower fees.
Other examples include several Subway stores and the Paralelní Polis café in Prague, which is popular among members of the Czech crypto community. According to the local press, it is actually accepting only cryptocurrency for your coffee.
On the other hand, several banks have been trying to block crypto-related transactions of Czech businesses. One of them, Mbank, has explained its restrictive policies with an argument often used by traditional financial institutions around the world – money laundering concerns. Others, like Komerční bank, have imposed strict controls on operations associated with cryptocurrency. Raiffeisenbank has alerted its clients that transactions with cryptocurrencies like bitcoin are unsafe.
However, a survey conducted earlier this year indicated that the popularity of digital coins is growing in the Czech Republic now, when the fiat koruna is free-floating again. Czechs are more inclined to store value in cryptocurrency than in euros, according to the February Ipsos poll among 525 people. When asked about their intentions to acquire foreign cash, twice as many respondents said they were interested in buying bitcoin rather than acquiring US dollars.
news.Bitcoin.com | Czech Utility Company Introduces Crypto Payments by Lubomir Tassev